Some say following your passion will eventually net hoards of money and success. This statement does not accurately represent the music industry. Talent garners potential attention with the right outlets, but never guarantees income. Ask anyone in music, getting paid for your talents waxes evasive with each investment.
How does one generate revenue in music? It's not as simple as developing a product for people to consume. Paul Cantor recently stated that music perseveres as an industry with no concrete business model. Following your passion expecting payment for your fervor is equivalent to jumping off a cliff's edge, anticipating you'll grow wings during the free fall.
It's tough. Most are led by blind faith. I would even argue that more faith goes toward making it in music than in actual faith-based ministries. How else do you explain a forty year old rapper with children, a job that pays minimum wage, and eyelid high debt?
Self-exploitation breeds lucrativeness. Exploit your talents before someone else ransacks your natural resources. The peripheral markets your talents reach should be targeted and penetrated. Every single spin off of your passion should be categorized. If record sales aren't bringing in the dollars, maybe merchandising would. Maybe your excellence at writing lyrics is a telltale sign of your dexterity as a writer – write about various topics and get paid for it.
Bottom line: passion doesn't generate revenue, it only fuels drive. Though drive serves as a leading constituent of success, drive in the wrong direction can give birth to prolonged failure. Think about your hard work and where it's applied. If your budget of work does not reflect accurate returns, adjust the budget.
-Chance Fischer
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